Department of missing the point entirely

I was sitting in the doctor's office the other day and idly picked up some fashion magazine or other.

There was an article in it that recommended twelve separate makeup products (I counted!) that one should purchase for use on one's eyes, lips, skin, cheeks, brows, and lashes in order to "achieve the nude look."

Um.

I do not think that word means what they think it means, is all I am saying.